portraits

The Do’s and Don’ts of What to Wear by Shana Berenzweig


With family photo season upon us, I’ve been working on putting together some posts to help y’all get ready. Besides questions about how to get the family ready mentally for the session and whether you should bribe your kids (that post is coming next), the most frequent question I get is about what to wear.

I love helping clients through this part and usually send some tips before the shoot and help actually pick outfits if someone asks. I also have a Pinterest board full of inspiration and advice. But despite my best intentions, I’ve never put together a blog post. And while there are no hard and fast rules, there are some tried and true tips and tricks for looking your best.  

First things first. Just be yourselves.  Wear something that makes y’all happy and feel your best.  Not to mention, something that looks like you and your family. For everything from makeup to hair to clothing, keep it somewhat natural and looking like yourselves. There’s no need to be someone y’all are not. Just polish things up a bit, you know?

I also tell clients not to feel the need or pressure to go buy anything (unless, of course, they want an excuse to go shopping).  This can often lead you down a stressful road and why add more stress to your life. I also usually suggest that whoever is the most style-conscious person in the family picks their outfit first, then plan the kiddos and the rest of the family around them.

Remember, this is just advice, won’t apply to everyone, and some rules are meant to be broken, but there are some general do’s I’ve learned over the years.

Do keep it simple. Stay with a color palette of 3-5 complementary colors and mix in neutrals like denim, khaki, white, or gray for a nice balance for each look. Personally, I think neutral color palettes with a pop of color (like yellow) photographs especially well. I’ve noticed there are also some colors to think twice about, such as large amounts of true red, bright greens and blues, and neon colors.  The key word here is large. In small amounts, you’re all good.

Do mix things up. Everyone should look slightly different and not matchy-matchy or all wearing the same thing.  

Do add some accessories, layers and patterns.  Small patterns of polka dots, plaid, florals, and stripes can photograph beautifully, just don’t over do it.

Do add some movement. This is especially good tip for the ladies. Something that will move with you and the breeze photographs really well.

Do put it all out there. Lay it all out together and see how everything looks.  Then take a few pics and text a trusted and stylish friend or me/your photographer for a second opinion.

© ShanaBerenzweigPhotographer.022.jpg

Now, of course, for a few don’ts.

Don’t advertise for anyone but yourselves. No big logos, text, tv/movie characters, etc, all of which can be distracting and take focus away from your lovely faces and shining personalities.

Don’t just wing it. Maybe you’re one of those cool people with effortless style and can throw together some outfits last minute. But for the rest of mere mortals, skipping the planning step and scrambling the day of, doesn’t always result in the best look but usually adds unnecessarily stress. And who needs that?

Don’t be too casual. While you don’t have to wear your Sunday best, family photos are a special occasion and dressing too casually is discouraged. So, please no athletic wear, or Crocs, Keens, or the like as their bright colors can really stand out and be distracting.  

Don’t try a new style. The week before your shoot is not the best time to try out a new haircut or makeup for the first time or wait to try on that new look or outfit. These are things to test out well before your session.

Don’t forget to check the forecast. Have an outdoor session? Stay seasonal and check the forecast and plan accordingly.

Don’t forget about your shoes. I tell my clients to keep ‘em cute but comfy.  We’re usually walking and moving around during sessions, so keep that in mind for everyone’s comfort, as well as ladies’ heel type. For the guys, converse, casual loafers, boat shoes, leather sandals, or nice flip flops are all good choices. No need to go too dressy or athletic.

Don’t be afraid to get a little dirty. You never know where your session will take you and sitting on the ground or leaning against a wall or something may make for the best shot, and you don’t want getting a little dirty to get in the way of that, now do you?

My talented friend and photographer, Megan of The Penny Gray Photography Co., recently wrote an excellent post about putting outfits together that y’all should most definitely read before your session, and if you’re in the Washington D.C. area and in need of a fantastic photog, check her out.

And to my clients, if you’re ever stumped and feeling stressed out, I am always here and happy to help.

XO

At home with Jake, Bradley, and Shannon by Shana Berenzweig

It may sound cheesy or clichéd, but being a family photographer is an honor and a privilege I don’t take lightly. There is so much trust that comes with capturing these precious moments. And it’s even more special when people, especially strangers, invite you into their home.

Several months ago, these three sweet, kind, funny, and handsome guys did just that and I’m finally getting around to blogging their session (sorry, guys!). And thank goodness, because look at them. Could they be any cuter?!

I’m so happy I could capture these tender moments at home for them. Adorable Jake had just turned one and a couple months after the shoot, the family moved to a new home. And even though time and lighting constraints meant I couldn’t photograph more of their home than I usually like to, in the end, it really didn’t matter. They still have some of those early days as a party of three at the old house captured forever.

And that folks, is why I do what I do.

Want your own session at home? In addition to my Fall Pop-Up Portrait Sessions, I’m also offering some special at-home sessions, so get yours today, they won’t last forever!

Adventures with Eddy + Garret by Shana Berenzweig

I’m always torn between at-home sessions and getting out and about with my families. On the one hand, there is probably no place else that means more to you and your children than home, where your family’s story unfolds most, both the big and small moments.

But it is definitely not the only place where your family’s memories are made and new stories are written. Especially in an outdoors-y city like Austin, many families have special spots around town that mean as much to them as their home and I love getting out there and playing and exploring with them. And after this sweet daddy and daughter session, I just want to get out there even more.

Garret is good friend of mine and one of the best compliments I’ve received so far from our fellow friends has been how ‘Garret’ these photos are — meaning they reflect who Garret is, what kind of father he is (pssst, he’s pretty awesome), and how he and his daughter like to spend time together.

Authenticity and love. And of course, lovely images. That’s what I strive for each and every family session. And putting together this post of some of my faves, I think I nailed it this session, if I do say so myself.

Now as awesome as our friends’ response has been, by far the very best compliment was when Garret texted me after getting the full gallery and said that it made him tear up. That’s not uncommon to hear from the mommas, but I don’t hear that very often from the dads, which of course makes it all the sweeter.


Want your own adventure session? In addition to my Fall Pop-Up Portrait Sessions, I’m also offering some special adventure sessions, so get yours today, they won’t last forever!

'South Austin Gothic' Portrait Series by Shana Berenzweig

My dear friends, Jeri Lynn and Ian Ingram, are both creative, talented, and beautiful --- both inside and out.  And traditional family portraits aren't quite for them.

 Sept 2017 | Austin, TX

Sept 2017 | Austin, TX

So, for almost 10 years now, and waaay before I dared to call or even think of myself as a photographer (which, to be honest, still feels strange), we’ve been doing collaborative, stylized family portraits. 

We call the series South Austin Gothic

 Sept 2016 | Austin, TX

Sept 2016 | Austin, TX

 Aug 2015 | Austin, TX

Aug 2015 | Austin, TX

Besides having so much fun creating them, what I love about this series is how it marks the passage of time and reflects all of us --- the Ingram's growth as a family and mine as a photographer.

 Dec 2014 | Sayulita, Mexico

Dec 2014 | Sayulita, Mexico

While this kind of stylized portrait may not be for everyone, what it represents is most definitely for all.  So, whether I take 'em, another photographer, or yourselves, just do it.  Just take those family photos in a whatever way means the most to you.  You won't regret a single shot.

 June 2014 | Austin, TX

June 2014 | Austin, TX

 Aug 2012 | Austin, TX

Aug 2012 | Austin, TX

 Jan 2012 | Austin, TX

Jan 2012 | Austin, TX

Both Jeri Lynn and Ian are very talented artists.  You can shop for Jeri Lynn's gorgeous jewelry here.  Every piece of her beautiful, fair trade jewelry collection is hand-beaded by the Huichol people in the Sierra Madre Mountains of Mexico.

Jeri Lynn's husband, Ian, is a remarkable artist and teacher.  See his incredible work here, and for those of y'all in Austin, Ian has recently started offering drawing class for kids.

I only posted a few of my faves of the series here, but I love the photo below of the Ingram kiddos in front of all the portraits (although I didn't take three of the photos). 

 Sept 2017 | Austin, TX

Sept 2017 | Austin, TX